For a Safer Quang Tri
PARTNERProject RENEW
DATABASEQTMAC
SPONSORGovernment of Ireland
CREATIVE DIRECTORGiang Nguyen
STRATEGIC DIRECTORNguyen Tien Huy
DESIGNERSMinh Nguyen
Jinny Dang
Chau Nguyen
PROJECT MANAGERLam Nong
Project “For a Safer Quang Tri” is RENEW’s daring leap into the digital age, bringing the stark realities of unexploded ordnance clearance and mine risk education to life. This isn’t just about highlighting dangers; it’s a powerful stand against the inhumanity of war’s remnants, especially in these turbulent times when global tensions are at a breaking point.
Beyond connecting with the people of Quang Tri and peace advocates across Vietnam and beyond, the project aims to spark a global conversation for a safer, more compassionate world — one where inhumane weapons like cluster bombs are universally condemned and have no place.
This is Behalf’s most ambitious digital project yet, meticulously studying data from an extensive archive dating back to 1975 and transforming those numbers into impactful visualizations, content strategies, and UX/UI design.
Memos to Make Sense of Us
↗ “Memos to Make Sense of Us” at Ô Hope Exhibition
SPONSORRMIT University
TYPEFACE SPONSORApproximate Type
SPECIAL THANKSAdobe Inc.
CREATIVE DIRECTORGiang Nguyen
DESIGNERSAnh Nguyen
Minh Nguyen
CREATIVE CODER Minh Nguyen
DEVELOPERCODY
The global mental health crisis, worsened by the digital age's detachment, highlights the need for real human connections. This project offers a refuge for those seeking genuine interaction online, inspired by the art of correspondence.
Users send heartfelt messages to strangers, visualized through generative coding based on emotions, location, and weather. The platform aims to provide moments of positivity, helping people navigate challenges while appreciating both visual and written art.
Da Lat — City of Arts
↗ Project Launch at Ana Mandara
↗ “Mapping Artistic Paths” Workshop at ELLE Decoration
↗ Official Map Launch at Da Lat Train Station
↗ “Placemaking” Panel at VFCD’24
LEADING PARTNERPeople’s Committee of Dalat
CONTENT PARTNERPhố Bên Đồi
SPONSORUNESCO
Savico Group
GIZ
CREATIVE DIRECTORGiang Nguyen
DESIGNERSPhong Pham
Jinny Dang
Minh Nguyen
Anh Nguyen
PROJECT MANAGERLam Nong
Đà Lạt — City of Arts is a vibrant map designed to promote sustainable and ethical tourism by guiding visitors to the city's most artistically significant spots. Serving as both a travel guide and a keepsake, it highlights Đà Lạt's key historical, cultural, and aesthetic landmarks.
This initiative aims to position Đà Lạt as a leader in cultural tourism in Southeast Asia. The map is available in both Vietnamese and English, with opportunities for sponsors to participate through advertising and collaborations.
to_morrow
PARTNERVietnam Festival of Creativity & Design
CREATIVE DIRECTORGiang Nguyen
DESIGNERSMinh Nguyen
Linh Duong
CREATIVE CODERMinh Nguyen
DEVELOPERCODY
to_morrow is a collaborative project by Behalf Studio and Vietnam Festival of Creativity & Design 2021, created during the social distancing months of Saigon. During such a strange time when the community is most disconnected and distressed, this project aspires to provide the participants with a platform to express their creativity, and encourage people to vocalize what the future means for them and the collectives in which they belong through the mean of social media.
We prompted users to answer the question: “How can your creativity today affect the future of to_morrow?” with their creative submissions as Instagram posts. The engine then collected and reimagined the outcomes into bespoke modules (named Outlook). Every Outlook is a dynamic and animated building block that would ultimately contribute towards the bigger artwork — representing the collective creative future.
Republish
↗ Republish on Adobe Fonts
↗ Case Study on Behalf Studio
↗ “The Past is the Future” on Disegno Journal
↗ “Brush Strokes: Preserving Saigon's Heritage Signage” on Southeast Asia Globe
↗ “Local Designers Create Typefaces Inspired by a Bygone Era” on Saigoneer
SPECIAL THANKSAdobe Inc.
RESEARCHERGiang Nguyen
Ha Doan
WRITERJimmi Selkin
EDITORGiang Nguyen
CREATIVE DIRECTORGiang Nguyen
DESIGNERSMinh Nguyen
TYPE DESIGNERSGiang Nguyen
Minh Nguyen
Hoang Le
DEVELOPERBLANK
Republish, a self-initiated project by Behalf, seeks to unearth and revive Vietnamese typographic remnants, crafting a curated collection of free fonts and storytelling elements to deepen understanding of Vietnamese culture.
Targeting young creatives and culture enthusiasts, the foundry-like website balances a fun and engaging aesthetic with informative and editorial content.